NESN BREAKS REGULAR SEASON BRUINS GAME RATINGS RECORD
Stanley Cup Rematch vs. Canucks Scores 8.9 HH Rating & 23 Share
JANUARY 9, 2012 – NESN, New England’s most watched sports network, set another regular season Boston Bruins ratings record on Saturday afternoon (1/7/12) with an 8.9 average household rating in the Boston DMA (341,088 total in-home viewers) for the Bruins Stanley Cup rematch with the Vancouver Canucks. NESN’s previous best household rating for a regular season Bruins game was set on November 23, 2011 when NESN garnered an 8.4 HH rating for the Bruins 4-3 shootout win at Buffalo.
The Vancouver game earned an astounding 23 share in the Boston DMA, also setting a new NESN record for a regular season Bruins game. Share is the percentage of all households with a television in use that are watching a program. This means nearly 1 in 4 homes with a television set on was watching the Bruins game on NESN. The network’s previous record share was a 16 for the Bruins 6-0 win over the Philadelphia Flyers on December 17, 2011.
Just as impressive as NESN’s household rating on Saturday was the game’s ratings among key demographic categories. NESN earned an 8.0 rating (33 share) for Adults 25-54 and 11.1 rating (40 share) for Men 25-54.