CBS SPORTS’ COVERAGE OF AFC CHAMPIONSHIP BOASTS HIGHEST VIEWER AVERAGE FOR EARLY AFC CHAMPIONSHIP GAME IN 30 YEARS WITH 48.7 MILLION
Fast National Rating is Highest for Early AFC Championship Game in 17 Years with 27.4/48
CBS Sports’ coverage of the 2012 AFC CHAMPIONSHIP game featuring the New England Patriots defeating the Baltimore Ravens on Sunday, Jan. 22 (3:07-6:16 PM, ET) averaged 48.7 million viewers (Persons 2+), which is the highest viewer average for the early AFC Championship game in 30 years (1/10/1982; 51.6 million viewers; San Diego-Cincinnati: NBC).
The 48.7 million viewers for the 2012 AFC Championship game also was the second-highest viewer average (behind last year’s 54.9 million for New York Jets-Pittsburgh) for the AFC Championship game in 30 years (1/10/1982; 51.6 million viewers; San Diego-Cincinnati; NBC).
The AFC CHAMPIONSHIP game earned a fast-national live + same-day average household rating/share of 27.4/48, which is the highest rating for an early AFC Championship game in 17 years (1/15/1995; 28.3/58; San Diego-Pittsburgh; NBC)
The Network’s coverage in the comparable early window in 2010 earned a 26.3/47 (New York Jets-Indianapolis) and last year earned a 28.3/43 (New York Jets-Pittsburgh) in the late window.
The AFC CHAMPIONSHIP game rating peaked at a 31.2/52 with an average of 56.8 million viewers from 5:30-6:00 PM, ET.
“THE NFL ON CBS” SCORES WITH HIGHEST RATING FOR AFTERNOON AFC CHAMPIONSHIP GAME IN 18 YEARS
CBS Sports’ coverage of the 2012 AFC Championship Game featuring the New England Patriots defeating the Baltimore Ravens, 23-20, on Sunday, Jan. 22 (3:00-6:15 PM, ET), earned an average overnight household rating/share of 29.1/51. This was the highest rating in the metered markets for an afternoon AFC Championship in 18 years (1/23/1994; 29.5/57; Kansas City-Buffalo; NBC).
The Network’s coverage in the comparable window in 2010 earned a 28.4/50 (New York Jets-Indianapolis) and last year earned a 31.3/46 (New York Jets-Pittsburgh) in the late window, which was the highest-rated AFC Championship game in 24 years in the metered markets.
This year’s AFC Championship Game rating peaked at a 34.9/56 from 6:00-6:15 PM, ET.