From NESN -
NESN SETS REGULAR SEASON
BRUINS RATINGS RECORDS
DECEMBER 1, 2011 – NESN, New England’s most watched sports network, set regular season Boston Bruins ratings records in November.
Highest Average Monthly Bruins Rating
During the month of November NESN averaged a 5.3 household (HH) rating, the highest average monthly Bruins rating in network history. The 5.3 rating is 33% better than the previous best monthly average of 4.0 recorded in March 2011. The Bruins ended November with a 12-0-1 record, making it the first month in four decades without a loss in regulation. November featured five of the top seven rated regular season Bruins games in NESN history.
Single Game All-Time High
On Wednesday, November 23rd NESN garnered an 8.4 HH rating for the Bruins 3-2 shootout win at Buffalo, the best regular season game rating in the network’s 28 year history. The game peaked at a 12.2 HH rating during the shootout.
Season Average Ratings Up for Every Show
NESN’s Bruins season average currently stands at a 4.5 HH rating, up 70% over last season after the same number of games (18). NESN’s Bruins pre and post-game shows are also experiencing strong viewership gains this season.