|16.6 MILLION WATCH VIKINGS-BEARS SUNDAY NIGHT FOOTBALL ON NBC|
Seven-Game Average of 22.2 Million Viewers is Best in 6-Year SNF History
SNF No. 1 Primetime Program of the Week in All Key Adult and Male Demographics
YORK – October 18, 2011 – Despite the 39-10 blowout that saw the
Chicago Bears (now 3-3) defeat the Minnesota Vikings (now 1-5), Sunday Night Football
was the most-watched program on Sunday night for the sixth straight
week and the No. 1 show of the week in the key advertising demographic
of Adults 18-49, according to official national data released today by
The Nielsen Company.|
Through six weeks, SNF is averaging 22.2 million, the most in the six-year history of Sunday Night Football.
The game drew 16.6 million viewers, 13 percent lower than last year’s Week 6 game, which drew 19.1 million viewers in a matchup of two teams with winning records with the Colts defeating the Redskins, 27-24.
The household rating for Vikings-Bears of 10.1/16 is down from last year’s Week 6 game (11.7/19).
The Adult 18-49 rating of 6.6 ranked Sunday Night Football as the No. 1 primetime program of the week in the key advertiser demographic. SNF was also the No.1 primetime program of the week in all other key adult and male demographics.
SNF STARTS STRONG: Through the first six weeks of the NFL season (six Sunday’s and one Thursday), Sunday Night Football is averaging 22.2 million viewers, four percent higher than last year (21.4 million) and the most through this point in the season in the six-year history of SNF.
SUNDAY NIGHT FOOTBALL THROUGH 6 WEEKS:
2011: 22.2 million
2010: 21.4 million, up four percent
2009: 19.7 million, up 13 percent
2008: 16.6 million, up 34 percent
2007: 16.5 million, up 35 percent
2006: 17.2 million, up 29 percent
SNF IS NO. 1 SHOW OF SUNDAY NIGHT AGAIN: The Vikings-Bears broadcast was the No. 1 show of Sunday night in households, total viewers and all key adult and male demographics (excluding NFL overruns).
1. Chicago, 32.5/46
2. Minneapolis, 31.4/46
3. Las Vegas, 16.9/26
4. Norfolk, 14.6/21
5. Indianapolis, 14.3/21
6. San Diego, 14.0/24
7. Kansas City, 13.4/19
8. Milwaukee, 12.6/17
9. Richmond, 12.5/19
T10. Albuquerque, 12.3/18
T10. Sacramento, 12.3/22
Tuesday, October 18, 2011
Vikings/Bears SNF Ratings
From NBC Sports -