From TNT -
TNT CONCLUDES FIRST ROUND OF NBA PLAYOFFS COVERAGE WITH RECORD-SETTING CABLE RATINGS AND VIEWERSHIP; NETWORK AVERAGING A 2.7 U.S. HH RATING AND 4.2 MILLION AVERAGE TOTAL VIEWERS, +29% AND +32%, RESPECTIVELY
TNT’s NBA Playoffs Coverage Scores Big with Affluent Viewers, More Than +39% Growth for
P18-34, P18-49 and P25-54; Tops Among Professional Sports Leagues
TNT’s First Round action of the NBA Playoffs featured plenty of drama in delivering its most-watched and highest-rated postseason to date in cable television history. TNT’s 23 First Round games delivered an average of 2.7 U.S. HH Rating, (+29%, 2.1 U.S. HH Rating last year), 4,179,000 Total Viewers (+32%, 3,174,000 last year) and 3,091,000 Households (+27%, 2,430,000 last year). Last season TNT aired 23 First Round match-ups.
The 2011 NBA Playoffs coverage on TNT is also delivering strong double-digit growth across all key demos, including:
· A18-34 +38% (1,390,000 vs. 1,008,000)
· A18-49 +37% (2,403,000 vs. 1,757,000)
· A25-54 +32% (2,128,000 vs. 1,615,000)
· M18-34 +36% (982,000 vs. 721,000)
· M18-49 +38% (1,729,000 vs. 1,252,000)
· M25-54 +34% (1,517,000 vs. 1,133,000)
The NBA Playoffs on TNT to-date are also delivering significant double-digit growth with affluent viewers with a household income of $100,000+ or +$125,000 across P18-34, P18-49 and P25-54. The growth for both affluent categories is the most of any professional sports league, playoffs or regular season.
Affluent Household of $100,000+:
· P18-34 +64%
· P18-49 +47%
· P25-54 +39%
Affluent Household Income of $125,000+:
· P18-34 +76%
· P18-49 +55%
· P25-54 +45%
TNT’s postseason coverage follows its most-watched and highest-rated season in its 27 years of airing NBA basketball. During its 52-game regular season, the NBA on TNT averaged a 1.6 U.S. household rating (+45% vs. 1.1 for last year’s corresponding coverage); 2,453,000 total viewers (+42% vs. 1,723,000); and 1,826,000 households (+39% vs. 1,315,000). In addition, this season’s audience is +30% larger than Turner’s second-best regular-season audience from 1995-96 (1,885,000). Also, TNT aired three of the top five all-time most-watched NBA regular season games in cable television history this season.
TNT’s coverage of the NBA Playoffs continues on Monday, May 2 with the Atlanta Hawks @ Chicago Bulls at 8 p.m. (ET) followed by the Dallas Mavericks @ Los Angeles Lakers at 10:30 p.m. (ET). On Tues., May 3, TNT will feature the Boston Celtics @ Miami Heat at 7 p.m. (ET) and Memphis Grizzlies @ Oklahoma City Thunder at 9:30 p.m. (ET). TNT will also air home-market exclusive Conference Semi-Finals coverage and the 2011 NBA Eastern Conference Finals exclusively.