From TNT Sports -
Teams Battle for Playoff Positions as TNT NBA Thursday Features Celtics @ Bulls and Trail Blazers @ Jazz
TNT NBA Thursday continues on April 7 with an exclusive doubleheader beginning at 8 p.m. (ET). The first game will feature an Eastern Conference match-up when Derrick Rose and the Chicago Bulls host Paul Pierce and the Boston Celtics. Play-by-play announcer Marv Albert will call the game alongside analyst Mike Fratello with Craig Sager reporting. In the second game of the night, LaMarcus Aldridge and the Portland Trail Blazers will visit Al Jefferson and the Utah Jazz at 10:30 p.m. (ET). Kevin Harlan (play-by-play) and Reggie Miller (analyst) will be courtside with David Aldridge reporting. The Emmy® award-winning studio show Inside the NBA presented by Hyundai with Ernie Johnson, Kevin McHale and Steve Smith will recap the night’s action.
The 2010-11 season of the NBA on TNT is the most-watched season in Turner’s 27 years of airing NBA coverage. Through 48 games, the NBA on TNT is averaging a 1.6 U.S. household rating (+45% vs. 1.1 for last year’s corresponding coverage); 2,445,000 total viewers (+42% vs. 1,724,000); and 1,820,000 households (+39% vs. 1,314,000). In addition, this season’s audience is 30% larger than Turner’s second-best regular-season audience from 1995-96 (1,885,000).
Exclusive content, analysis from TNT announcers and replays of Inside the NBA are available on TNT OverTime on NBA.com. The broadband channel gives fans the inside scoop on players, coaches and storylines taking place around the league seven days a week. Check out the NBA on TNT pages on Twitter (http://twitter.com/NBAonTNT) and Facebook (www.facebook.com/nbaontnt) to see the latest NBA on TNT schedule, news updates and special features from TNT announcers.
NBA ON TNT SCHEDULE:
Thurs., April 7
8 p.m. (ET) TNT NBA Tip-Off presented by AutoTrader.com
Ernie Johnson (host), Kevin McHale (analyst) and Steve Smith (analyst)
8:15pm Boston Celtics @ Chicago Bulls
Marv Albert (play-by-play) and Mike Fratello (analyst) with Craig Sager (reporter)
10:30 p.m. (ET) Portland Trail Blazers @ Utah Jazz
Kevin Harlan (play-by-play) and Reggie Miller (analyst) with David Aldridge (reporter)
Post-game Inside the NBA presented by Hyundai
Ernie Johnson (host), Kevin McHale (analyst) and Steve Smith (analyst)
NBA ON TNT UPCOMING SCHEDULE:
Tues., April 12
8 p.m. (ET) TNT NBA Tip-Off presented by AutoTrader.com
Ernie Johnson (host), Charles Barkley (analyst), Kenny Smith (analyst) and Chris Webber (analyst)
8:15pm Chicago Bulls @ New York Knicks
Marv Albert (play-by-play) and Mike Fratello (analyst) with Craig Sager (reporter)
10:30 p.m. (ET) San Antonio Spurs @ Los Angeles Lakers
Kevin Harlan (play-by-play), Steve Kerr (analyst) and Reggie Miller (analyst) with Cheryl Miller (reporter)
Post-game Inside the NBA presented by Hyundai
Ernie Johnson (host), Charles Barkley (analyst), Kenny Smith (analyst) and Chris Webber (analyst)
Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 48 games vs. 49 games (10/26/2010-3/31/2011) vs. (10/27/2009-4/1/2010). Historical comparisons and complete NBA Regular Season averages on Cable only for seasons: 1984-2011.
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